Roller banners are a powerful marketing tool in London’s competitive environment roller banner printing london, but their effectiveness hinges on quality. Avoid these 15 common mistakes to ensure your banners make the right impression:
1. Low-Resolution Images:
- Mistake: Using images with insufficient resolution results in pixelated and blurry prints.
- Solution: Always use high-resolution images (300 dpi) for sharp and clear prints.
2. Incorrect Color Mode:
- Mistake: Submitting artwork in RGB color mode instead of CMYK, leading to color discrepancies.
- Solution: Convert all artwork to CMYK color mode before submitting it for printing.
3. Ignoring Bleed and Safety Margins:
- Mistake: Failing to include bleed and safety margins can lead to cropped images or text.
- Solution: Extend your background artwork beyond the trim line (bleed) and keep important elements within the safety margin.
4. Poor Typography Choices:
- Mistake: Using illegible fonts, too many fonts, or fonts that are too small.
- Solution: Choose clear, readable fonts and ensure text is large enough to be seen from a distance.
5. Overcrowded Designs:
- Mistake: Cramming too much information onto the banner, making it visually overwhelming.
- Solution: Keep the design clean and concise, focusing on key messages and visuals.
6. Incorrect Banner Dimensions:
- Mistake: Submitting artwork with incorrect banner dimensions, leading to distorted prints.
- Solution: Double-check the required banner dimensions and ensure your artwork matches them.
7. Neglecting Material Choice:
- Mistake: Choosing a material that is unsuitable for the intended environment or purpose.
- Solution: Select a material that is durable, weather-resistant (if needed), and appropriate for the desired look and feel.
8. Forgetting About Lighting:
- Mistake: Not considering the lighting conditions where the banner will be displayed, resulting in glare or poor visibility.6
- Solution: Choose a matte finish to reduce glare or consider using a blockout banner in brightly lit environments.
9. Ignoring Brand Consistency:
- Mistake: Failing to maintain brand consistency in terms of colors, fonts, and logos.
- Solution: Adhere to your brand guidelines to ensure a cohesive and professional look.
10. Proofreading Errors:
- Mistake: Overlooking typos and grammatical errors in the text.
- Solution: Thoroughly proofread all text before submitting the artwork for printing.
11. Choosing the Wrong Printer:
- Mistake: Selecting a printer with poor quality prints, slow turnaround times, or unreliable customer service.
- Solution: Research printers, read reviews, and request samples before making a decision.
12. Not Considering the Banner’s Location:
- Mistake: Designing a banner that is not suitable for the intended location or audience.
- Solution: Tailor the design to the specific location and target audience.
13. Ignoring Environmental Factors:
- Mistake: Not considering wind, rain, or sunlight, which can damage the banner.
- Solution: Choose durable materials and consider using weighted bases for outdoor use.
14. Not Testing the Banner Setup:
- Mistake: Failing to test the banner setup before the event, leading to difficulties or delays.
- Solution: Practice setting up and taking down the banner to ensure a smooth process.
15. Not Planning for Storage and Transportation:
- Mistake: Not considering how the banner will be stored and transported, leading to damage or inconvenience.
- Solution: Use the provided carry bag and store the banner in a dry, cool place.
By avoiding these common mistakes, you can ensure your roller banners are high-quality, impactful, and effectively represent your brand in London’s dynamic environment.
